Bio
Every time I read someone's biography written in third person, I wonder who wrote it. Some are very proper and professional (was it Adweek?), others a bit more "this is a perfect person with a perfect everything" (was it their moms?). Some are more passionate, as if they could have been written by a first-time lover or a very proud alter ego.
This is my own "third person autobiography":
Lucas is one of those Brazilians who doesn't like soccer and doesn't know how to samba, but at least, like most Brazilians, he is very bold and isn't afraid of changes. When he was 15, he participated in a one-year exchange program in India, where he learned a lot about people, different cultures, and the need to adapt while staying true to his essence. In India (the first time he was out of his country in his life), he discovered he wished to see the world, not just by traveling but also by living in different countries.
He went back to Brazil, finished school, and started studying Psychology and Advertising simultaneously. His creative side spoke louder, and he chose to focus entirely on advertising. In the beginning of his second year in college, he got his first internship and has never stopped working in Art Direction.
Two years after college, to keep up with his dreams of living around the world, he decided to move to Buenos Aires and study Art Direction at one of its most awarded schools: Brother Buenos Aires. While at Brother, he got the internship of his life at Santo Buenos Aires (yes, those guys). After four years living and working in Buenos Aires, he moved to Chile.
In Chile, his first job was at Publicis Chile, where he had the opportunity to be a part of the Young Lions competition and win it, allowing him to go to the Cannes Festival to represent Chile. It was his first time in Europe. He is still in love with the Festival, Europe, and everything related to it. After Publicis, he got a great opportunity at Grey Chile, where he started working actively for the local, regional, and global councils side by side with great talent, with whom he won some awards (Cannes, El Ojo, Achap, Wpped Cream) and was also awarded to see and be a part of LIA (London International Awards) as a young talent.
When the need for new challenges grew even bigger, he went "small", joining one of Chile's most important independent agencies: Agencia Porta. When Porta won the pitch for Santander Bank, he was promoted to be its Senior Art Director, leading a team of Art Directors and Designers while working even closer with his Creative Director, clients, and all other teams in the agency. He was a very important piece in Santander's visual and creative communication refresh in Chile.
After almost two and a half years working at Porta with Santander Bank and the Chilean Red Cross, and winning awards at Effie Chile, Ad Stars, Wina, Caples, PHNX, FIAP, Achap, and Luum, he felt he had completed a cycle and wanted to work within a big network once again. He returned to Publicis Chile, where he participated in a few pitches and worked on the Visa account that the agency had recently won. After only eight months, he received an offer to move to Budapest, Hungary, to work at Saatchi & Saatchi Budapest.
In April 2022, he started working with NIVEA. He worked for almost half a year on the Always-on campaigns for its global social media (mainly Instagram and TikTok), and after that, while still working with NIVEA, he shifted his focus from Always-on to Precision Marketing for Emerging Markets. He worked closely on a daily basis with the Publicis One Touch teams from Brazil, South Africa, Dubai, and Thailand.
He still doesn't know how to dance (although he tries a lot more now). He speaks fluent Portuguese, English, and Spanish, and has a funny accent in all of them. He can proudly say that his Hungarian is a "10" (he knows about ten words by now).
If you want to know more about him, his dog, his work, or just see him struggling with his poor Hungarian pronunciation, let him know at: lsgondim@gmail.com
Awards
Working Experience
Cannes Lions
Gold:
2015 - Print - Young Lions Chile - WWF
Bronze:
2017 - Design - Coca-Cola Friendly Bars
Shortlist:
2018 - Brand Experience and Activation - SKY LowCost Zone
2018 - Direct - SKY LowCost Zone
2017 - Promo and Activation - Coca-Cola Friendly Bars
2017 - Direct - Coca-Cola Friendly Bars
2017 - Media - Coca-Cola Friendly Bars
Effie Chile
Gold:
2021 - Extensiones de Línea - Santander Cuenta Corriente Life
Ad Stars
Silver:
2021 - Pivot - First Line for the Frontline
Bronze:
2021 - Healthcare - First Line for the Frontline
2021 - Creative E-commerce - First Line for the Frontline
2021 - Media - First Line for the Frontline
Shortlist:
2021 - Mobile - First Line for the Frontline
WINA – World Independent Advertising Awards
Grand Prix:
2021 - Effectiveness (Small Budget) - First Line for the Frontline
Gold:
2021 - Health&Pharma (Campaigns) - First Line for the Frontline
Silver:
2021 - PR (Digital and Social Networks PR) - First Line for the Frontline
2021 - Media (Digital Platforms) - First Line for the Frontline
Caples Awards London
Gold*:
2021 - Not For Profit - First Line for the Frontline
*First Gold for a Chilean agency in the festival's 43 years.
Bronze:
2021 - PR - First Line for the Frontline
2021 - Digital B to C - First Line for the Frontline
Shortlist:
2021 - Radical New Strategy - First Line for the Frontline
The AdForum - PHNX
Bronze:
2021 - Transform communications - First Line for the Frontline
El Ojo de Iberoamérica
Bronze:
2018 - Brand Experience and Activation - SKY LowCost Zone
2017 - Design - Coca-Cola Friendly Bars
Shortlist:
2018 - Media - SKY LowCost Zone
2018 - Country's Best Idea - SKY LowCost Zone
FIAP
Bronze:
2021 - Creative Effectiveness - First Line for the Frontline
2021 - Innovation in Digital Media - First Line for the Frontline
Shortlist:
2021 - Innovation in PR - First Line for the Frontline
ACHAP (Asociación Chilena de Publicidad)
Grand Prix:
2018 - Brand Experience - SKY LowCost Zone
2018 - Outdoor - SKY LowCost Zone
2018 - Mobile - SKY LowCost Zone
2017 - Media - Coca-Cola Friendly Bars
Gold:
2021 - Media - First Line for the Frontline
2021 - PR - First Line for the Frontline
2018 - Brand Experience - SKY LowCost Zone
2018 - Outdoor - SKY LowCost Zone
2018 - Mobile - SKY LowCost Zone
2018 - Direct - SKY LowCost Zone
2017 - Media - Coca-Cola Friendly Bars
Silver:
2021 - Branded Content and Entertainment - First Line for the Frontline
2021 - Creative E-commerce - First Line for the Frontline
2021 - Creative Strategy - First Line for the Frontline
2018 - Media - SKY LowCost Zone
Shortlist:
2021 - Direct - First Line for the Frontline
Luum Awards - For social, environmental and public welfare issues
Gold:
2021 - Causes - Partnership to Achieve Goals - First Line for the Frontline
2021 - Causes - Fundraising & Advocacy - First Line for the Frontline
2021 - Essence of the Message - Solidarity - First Line for the Frontline
WPPed Cream (WPP in-group Award)
Bronze:
2017 - Design & Branding - Coca-Cola Friendly Bars
LIA Awards
2017 - Creative LIAisons Attendee
Hungary:
Saatchi & Saatchi Budapest:
April 2022 - Present
Chile:
Publicis:
July 2021 - February 2022
Porta:
March 2019 - July 2021
Grey:
December 2016 - March 2019
Publicis:
March 2015 - December 2016
Argentina:
Altheim Comunicaciones:
May 2013 - December 2014
Bando Agencia:
November 2011 - May 2013
Santo Buenos Aires:
May 2011 - September 2011
Brazil:
Espaço Giacometti - VGV:
June 2010 - January 2011
Balcão de Comunicação:
August 2009 - June 2010
Pagú Propaganda:
January 2009 - August 2009
Personal work - Featured
Pó.Boi.Pedra - Percografias Book + Exhibit “Ocupação Atalho e Torno” - 2015.
Latinoamérica soy yo! - The Deadman’s wedding illustration.
Computer Arts Magazine Brazil - 2012 April (Print and Digital Issue).
Jamrock Magazine US - 2012 Armageddon (Print and Digital Issue).
Abduzeedo Daily Inspiration 1190.
Cultra Online Magazine.
Latinoamérica soy yo! - The Deadman’s wedding illustration.
Computer Arts Magazine Brazil - 2012 April (Print and Digital Issue).
Jamrock Magazine US - 2012 Armageddon (Print and Digital Issue).
Abduzeedo Daily Inspiration 1190.
Cultra Online Magazine.
LANGUAGES
Portuguese: Native
Spanish: Fluent
English: Fluent