In the middle of Chile's biggest social outbreak of the last 30 years, the Chilean Red Cross needed donations to get supplies to keep helping in the frontline of the demonstrations. And to get these donations, we've decided to ask the independent digital media, who had the most credibility in this moment of crisis, something that only they could give us: the first line of their news.
First Line For The Front Line is a very simple and effective idea in which more than 100 national and international independent digital mediums helped to raise more than US$130.000, becoming the most successful donation campaign in the Chilean Red Cross's history. But the most important thing was that it allowed us to be in the front line, where we were needed the most, while peace wasn’t news in Chile.
First Line For The Front Line is a very simple and effective idea in which more than 100 national and international independent digital mediums helped to raise more than US$130.000, becoming the most successful donation campaign in the Chilean Red Cross's history. But the most important thing was that it allowed us to be in the front line, where we were needed the most, while peace wasn’t news in Chile.
-
↳ AD STARS
Pivot / Silver
Healthcare / Bronze
Creative E-commerce / Bronze
Media / Bronze
Mobile / Shortlist
↳ WINA (World independent advertising awards)
Effectiveness (Small Budget) / Grand Prix
Health&Pharma (Campaigns) / Gold
PR (Digital and Social Networks PR) / Silver
Media (Digital Platforms) / Silver
↳ CAPLES AWARDS LONDON
Not For Profit / Gold (First Gold for a Chilean agency in the festival's 43 years.)
PR / Bronze
Digital B to C / Bronze
Radical New Strategy / Shortlist
↳ FIAP
Creative Effectiveness / Bronze
Innovation in Digital Media / Bronze
Innovation in PR / Shortlist
↳ The adforum - phnx
Transform communications / Bronze
↳ Achap (ASOCIACIóN CHILENA DE PUBLICIDAD)
PR / Gold
Media / Gold
Branded Content and Entertainment / Silver
Creative E-commerce / Silver
Creative Strategy / Silver
Direct / Shortlist
↳ LUUM AWARDS (For social, environmental and public welfare issues)
Causes - Partnership to Achieve Goals, Causes / Gold
Fundraising & Advocacy, Essence of the Message - Solidarity / Gold