When I first joined Saatchi & Saatchi Budapest, my main task was to establish the visual identity for NIVEA's Always On on its global accounts on Instagram and TikTok. This involved creating a cohesive look and feel that represented the brand across both platforms, while understanding the characteristics and audience of each platform.
Once the look and feel was approved, together with the team we did a creative sprint, and with its results we created various types of content such as stories, carousels, reels, videos, and static posts. We developed unique content concepts like Street Interviews about #HowDoYouNIVEA, skin-fails, ASMR, Look Closer, People's Reactions to NIVEA's products, and more.
Based on our brand strategy, the team created a calendar of events, which allowed us to generate diverse and relevant content for each platform's audience. We connected skincare routines with upcoming events like music festivals, Halloween, Christmas, New Year's Eve, and more.
To ensure the content felt native to each platform, we used trends, filters, and other relevant features.
Here, you will find a selection of the content created for Q3 of 2022:
JULY // 22
AUGUST // 22
SEPTEMBER // 22
ASMR
LOOK CLOSER
STREET INTERVIEW
REACTIONS AND MORE
In case you want to check these assets live, please visit https://www.tiktok.com/@nivea and https://www.instagram.com/nivea
Credits:
Chief Content Officer: Kim Piquet
Executive Creative Director: Eric Rainsberry
Creative Director: Angie (Angelica Espinosa)
Art Director: Lucas Sousa Gondim
Copywriter: Pri (Priscilla Esteves Franco), Amy Grace
Communication Designer: Babett Barta, Csaba Martinak
Social Content Strategist: Javier Nuñez Orostegui
Account Director Digital: Birgul Gaon
Senior Account Manager: Orsolya Lorincs, Boglarka Boronkai
Junior Account Executive: Federica D'Ambrosio
Influencer Marketing Specialist: Nisa Emanet
Photographer: Barnie (www.iambarnie.com)
Videographer: CJ (Ciaran Jackson), Matyas Buday
Editor: Tamas Tombor, Bendeguz Csizmadia
Studio Project Manager: Alexandra Poremba
Production Assistant: Alexandra Hosszu