While in the post-production phase of the work we did for Q3, we were already engaged in another creative sprint, planning, sketching, and deciding the content that would be used for NIVEA's AWO in Q4.
Here is a selection of some of the content created for the 4th quarter of 2022.
And thanks to the amount of work, strategy, creativity, and fun we had, NIVEA's TikTok account reached its first half a million followers.
OCTOBER // 22
Fun fact: this video is "so scary" that TikTok considers it sensitive content, so you get a warning message!
*evil laugh*
https://www.tiktok.com/@nivea/video/7160652531159289094
NOVEMBER // 22
DECEMBER // 22
HOROSCOPE SIGNS // 22
In case you want to check these assets live, please visit https://www.tiktok.com/@nivea and https://www.instagram.com/nivea
Credits:
Chief Content Officer: Kim Piquet
Executive Creative Director: Eric Rainsberry
Creative Director: Angie (Angelica Espinosa)
Art Director: Lucas Sousa Gondim
Copywriter: Pri (Priscilla Esteves Franco), Amy Grace
Communication Designer: Babett Barta, Csaba Martinak
Social Content Strategist: Javier Nuñez Orostegui
Account Director Digital: Birgul Gaon
Senior Account Manager: Orsolya Lorincs, Boglarka Boronkai
Junior Account Executive: Federica D'Ambrosio
Influencer Marketing Specialist: Nisa Emanet
Photographer: Barnie (www.iambarnie.com)
Videographer: CJ (Ciaran Jackson), Matyas Buday
Editor: Tamas Tombor, Bendeguz Csizmadia
Studio Project Manager: Alexandra Poremba
Production Assistant: Alexandra Hosszu